2025年11月23日 12:00 来源：中新网海南
11月22日，“寻韵白沙境 共赴‘啦奥门’”白沙山兰文化预热宣传活动启幕。图为活动现场。主办方供图
中新网海南新闻11月22日电(陈英清) “寻韵白沙境 共赴‘啦奥门’”白沙山兰文化预热宣传活动22日在海口市骑楼步行街启幕。
本次活动通过沉浸式文化展演与互动体验，生动展现白沙“啦奥门”山兰文化的独特魅力，为即将到来的2025年白沙“啦奥门”雨林与您山兰文化活动预热助力、凝聚人气。
本次活动紧扣“庆祝丰收、感恩自然、传承非遗”主线，设置了视觉展示、非遗体验、互动游戏、特色演出等多个板块。当日14时，伴随着《欢迎你到白沙来》的悠扬旋律，12名身着黎族苗族服饰的外籍宣传大使进行巡游展示，迅速点燃现场气氛，引来众多市民游客驻足围观、拍照打卡。
活动现场，白沙文化馆代表献上多首具有地方特色的歌曲，旋律动人，展现了白沙山水之美与人文之韵。非遗展区中，精湛的黎锦纺染织绣技艺现场演示引人注目，黎陶、骨器及相关文创产品琳琅满目，不少游客认真观摩，并与非遗传承人交流技艺细节，部分文创产品广受欢迎。特色美食品鉴区提供三色饭、山兰酒、蜂蜜水等白沙特产供游客免费品尝，其独特风味赢得一致赞誉。
互动环节气氛热烈。套圈、投箭等趣味游戏吸引群众踊跃参与，现场欢声不断。非遗读书角则为市民游客营造安静的文化阅读空间，大家静心翻阅相关书籍，深入感知白沙文化底蕴。外籍宣传大使积极发放宣传资料，推介“啦奥门”活动内容，热情邀请游客合影，成为现场一道亮丽风景。参与者通过电子签到获取体验卡，完成打卡任务后还可兑换青松乡手绘研学地图等纪念品，并可加入线上活动社群持续关注活动动态。
“啦奥门”山兰文化活动是白沙黎族自治县重点打造的文化品牌，旨在展示农业丰收成果与民族传统文化，推动乡村振兴和非遗保护传承。此次活动以“文化+体验+互动”的形式，有效增进了市民游客对白沙民族文化的认知与情感。
活动现场还设立了咨询登记区，广泛收集入乡返乡创业人才信息，为白沙乡村振兴注入人才动能。
山西游客王女士第一次近距离感受白沙非遗的魅力。她表示，黎锦工艺令人赞叹，山兰酒风味独特，非常期待正式活动的到来。
下一步，白沙黎族自治县将持续精心筹备，全力办好白沙“啦奥门”雨林与您山兰文化活动，以更丰富的内容与多元的形式，展现白沙的自然生态之美、民族文化之韵与发展新活力。(完)
On November 22, the promotional campaign "Discovering the Charm of Baisha: Together to La'ao Gate" for the Baisha Orchid Culture was launched. The photo shows the event venue, provided by the organizers. Hainan News Network, November 22 (Chen Yingqing) – The campaign kicked off on November 22 at Qilou Pedestrian Street in Haikou City.
Through immersive cultural performances and interactive experiences, this event vividly showcases the unique charm of Baisha's "La' ao Men" mountain orchid culture, building anticipation and generating buzz for the upcoming 2025 Baisha "La'ao Men" Rainforest and Mountain Orchid Culture Festival.
This event closely centered on the theme of "celebrating the harvest, expressing gratitude to nature, and preserving intangible cultural heritage," featuring multiple sections including visual displays, intangible cultural heritage experiences, interactive games, and special performances. At 2 PM that day, accompanied by the melodious tune of "Welcome to Baisha," 12 foreign promotional ambassadors dressed in traditional Li and Miao ethnic costumes paraded through the venue, instantly energizing the atmosphere and drawing numerous local residents and tourists to stop and take photos.
At the event, representatives from the Baisha Cultural Center performed several locally distinctive songs with moving melodies, showcasing the beauty of Baisha's landscapes and its cultural heritage. In the intangible cultural heritage exhibition area, live demonstrations of exquisite Li brocade weaving, dyeing, and embroidery techniques drew significant attention; Li pottery, bone artifacts, and related cultural products were displayed in abundance. Many visitors observed these exhibits attentively and exchanged insights with heritage inheritors about the craftsmanship details, with some cultural products proving particularly popular. The specialty food tasting zone offered free samples of local specialties such as three-color rice, Shanlan wine, and honey water, whose unique flavors received unanimous acclaim.
The interactive session was highly engaging. Fun games such as ring toss and arrow throwing attracted enthusiastic participation from attendees, with continuous laughter and excitement throughout the event. The Intangible Cultural Heritage Reading Corner provided a quiet space for cultural reading, where visitors immersed themselves in relevant books to deepen their understanding of Baisha's cultural heritage. Foreign promotional ambassadors actively distributed materials, introduced the "La' ao Men" event, and warmly invited tourists to take photos together, creating a vibrant highlight of the venue. Participants received experience cards via electronic check-in; upon completing the tasks, they could exchange them for souvenirs like hand-drawn study maps of Qingsong Township and join an online community to stay updated on event developments.
The "La 'ao Men" Shanlan Cultural Event is a flagship cultural initiative developed by Baisha Li Autonomous County, designed to showcase agricultural achievements and traditional ethnic culture while promoting rural revitalization and the preservation of intangible cultural heritage. Through its innovative "culture + experience + interaction" format, the event has significantly enhanced local residents' and visitors 'understanding and appreciation of Baisha's ethnic culture.
The event also featured a consultation and registration area to extensively gather information on entrepreneurs returning to rural areas, thereby injecting talent-driven momentum into Baisha's rural revitalization efforts.
Ms.Wang, a tourist from Shanxi, experienced the charm of Baisha's intangible cultural heritage up close for the first time. She praised the exquisite Li brocade craftsmanship and the distinctive flavor of Shanlan liquor, expressing great anticipation for the official event.
Next, Baisha Li Autonomous County will continue meticulous preparations to successfully host the "La 'ao Men" Rainforest and You Shanlan Cultural Event, showcasing Baisha's natural ecological beauty, cultural heritage, and renewed vitality through diverse content and formats. (End)
